Screw Business As Usual

Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet.

With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

In the old days, it was enough for entrepreneurs to spend half their life making money and the other half giving it away. But the business game has changed. Now, to succeed, you need to make a profit as you do good.

Richard Branson introduces the idea of Capitalism 24902 (the distance in miles of the circumference of the earth) and tells story after story of businesses that have at their heart the concept of doing good. You need to accept the global reality of business and thus the need for leadership without borders. The old charity model is as out of date as the old way of doing business, success is doing good at a profit.

Over the past fifteen or so years in business literature, longer in the real world, there’s been a shift to social entrepreneurship. Branson’s book takes that work as a foundation and moves it ahead. Branson’s insights are not theoretical but are based on the work he’s doing through his own “do good” organization, Virgin Unite.